With the benefit of one year of critical distance, we’ve overhauled our website. We:

• Pared back all content & offerings that do not structurally serve our positioning.
• Used as few words as possible.
• Added surgically. New speaking page. New bit about text.
• Swapped our former three-page application monstrosity with a simpler front door. Our previous positioning required high walls, a lot of boundaries, and deep field protection. Not so much in software. Kindred spirits. We belong here.
• Fixed a few cosmetic things in the nav.

The funnel now goes Roadmap → Revise → Retainer. Growing businesses who don’t yet fit into this funnel can pick up our books or get a teardown or call.

We will be concluding sales of two of our books soon. We love Draft Evidence & Store Design, but they no longer serve our positioning and are unallowable into the field. It’s best to call time on those while they’re still getting an impact. If you run a store or library and want copies, please get in touch – we love leaving giant crates of books on our front porch for our hardworking delivery logistics system.

Draft × Sonnenzimmer poster sales will also conclude soon. Probably the cheapest you’ll ever get anything Sonnenzimmer made? Sorry, Nick & Nadine. I still love both of you.

Pin sales have concluded. Remember the pins? Me neither.

Finally, I created a new zine for close people. Better than a business card. Printed 22 copies, signed & numbered, and handed them out at MicroConf in Portland last week. The first beta reader said “holy fuck this is good,” so I decided to go out on top and didn’t solicit any more beta readers. Another batch will be available when I visit Mexico City in early May. Distribution will be quiet & ongoing.

We are ready for what’s coming.

That’s it. Poke around and let us know if you find a broken link or typo. We’re not perfect.