In a recent paid lesson, I wrote:

When you’re moving from free to paid, there are still high objections on the customer’s part, and they may not be fully convinced as to your product’s value. They may also be forced to upgrade out of necessity, creating emotions of frustration or resentment.

This poses an interesting design challenge, because it effectively acts as the first point of conversion in the funnel. Free signups are not conversion. Conversion is an economic activity.

So in this lesson, we’ll go into the baseline design for a paid upsell, and what you should avoid.