At MicroConf this past week, one of the best talks was by Amanda Natividad on the topic of inbound traffic.

You probably know that we specialize more in what happens after someone comes to your site. But inbound matters, because the quality of traffic that you get matters. And we find that people want to know everything that they can about their inbound traffic. They want to test cross-device. They want precise attribution.

None of this is possible right now, possibly ever.

In this lesson, we’ll talk about what to do about it.