A new workshop, optimization maturity, upsell take rate
Note: This week's letter was sent with last week's subject line. This one is fixed – sorry about the flub! Let’s say you’re working with a store owner. Its...
A new workshop, optimization maturity, upsell take rate
Our sponsor for this newsletter is Tradeswell! Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and...
We’re back! Secondary research, DTC benchmarks, sticky add-to-cart
Our sponsor for this newsletter is Tradeswell! Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and...
Day One, Year Eleven
I hope you’ve had a good holiday and a peaceful start to the new year. I’m writing to you from another country, in an extended & necessary period of rest,...
Quiet Winter
It might be my age, the Bad Times™, or the fact that I once co-hosted a whole podcast on self-care, but I think a lot about rest, and boundaries, and taking...
Book shipments are being paused at the end of today
Those of you who have been around here for a while know that I pack & ship every single order from my home. But for the first time in years, I’m going to be...
Our latest case study, annual trends, object-oriented design
Just as a gentle heads-up, you have until this Friday, December 17, at 5pm CST, to place book orders. After that, book orders will be paused until late...
Purism vs. pragmatism, add-to-cart behavior, holiday testing
This should be the first letter you’re getting from our new mailing list provider. Hit reply & let us know if you’re running into any issues. Thanks! I was...