This is our final update before we return for the new year in a few weeks.
As a reminder, this is the last week to order books & pins. At 5pm CST on Friday, December 23, Draft will close for deep rest, with shipments paused until March.
Deeply grateful for your support, now & always.
This week, for paid members
- Our final lesson of the year is about email personalization. It’s been viewed as elusive for a few years now – so how do the best stores do it, really?
- Our final design of the week builds on last week’s lesson about dual home page calls to action, and shows a nice one in practice.
- Our final teardown of the year is for travel goods store Eagle Creek.
- And our final office hours for 2022 is today, at 1p CST. Come through!
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- How to build wireframes as HTML. Don’t know the basics? Learn how to build prototypes, learn the fundamentals of typography, and understand how designs translate. Now you’re over halfway there.
- How to fix time zone selectors, courtesy of NN/group. Smart autocomplete saves the day again!
- One of the more important things I’ve noticed in my own heuristic evaluations: the importance of a “sale” link in primary navigation. Baymard has more.
This week’s paid lesson: How should you personalize your store’s email?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.