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Draft is about to enter deep rest. Paid members will still get lessons, teardowns, and office hours, but book shipments & pins will be paused between Friday, December 23 at 5pm and late April.
If you want to read about value-based design, get started with one of the most influential user experience design books, or grab all of our books & zines, you have only a couple of weeks to do so.
Thanks for your support this year. Here’s to a stable, sane 2023.
This week, for paid members
- Our paid lesson this week talks about when to upsell people to subscriptions. It’s not on their first visit!
- Our fortnightly teardown is for athleisure brand Public Rec. How do they handle gender splits, and how are they faring over the holidays?
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- I’ve been discussing the permanent conclusion of social media over on text a lot lately. This article lays out some of the challenges that social media’s end poses to our collective & individual identities.
- A lovely guide to creating good icons.
- NN/g on accessible visual treatments. Easy to put into practice!
- A high-level summary of common threads in design. It’s overdesigned, yes, but nothing that a quick scrub in Instapaper can’t fix.
- Baymard says the obvious this week: complex password requirements harm conversion. Doesn’t requiring passwords at all harm conversion? Send an account creation link with the customer’s receipt and be done with it.
This week’s paid lesson: How should you upsell customers to a subscription?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
Thanks for the sponsorship, Helium Customer Fields!
Create registration forms as unique as your store with Customer Fields. Install registration forms for different customer groups such as DTC vs B2B and install them anywhere on Shopify. Register customers with their birthday, dog’s name, or eyeglass prescription. See it on the Shopify App Store.