Winter rest, subscription strategy, passwords
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Draft is about to enter deep rest. Paid members will still get lessons, teardowns, and office hours, but book shipments & pins will be paused between Friday, December 23 at 5pm and late April.
If you want to read about value-based design, get started with one of the most influential user experience design books, or grab all of our books & zines, you have only a couple of weeks to do so.
Thanks for your support this year. Here’s to a stable, sane 2023.
This week, for paid members
- Our paid lesson this week talks about when to upsell people to subscriptions. It’s not on their first visit!
- Our fortnightly teardown is for athleisure brand Public Rec. How do they handle gender splits, and how are they faring over the holidays?
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- I’ve been discussing the permanent conclusion of social media over on text a lot lately. This article lays out some of the challenges that social media’s end poses to our collective & individual identities.
- A lovely guide to creating good icons.
- NN/g on accessible visual treatments. Easy to put into practice!
- A high-level summary of common threads in design. It’s overdesigned, yes, but nothing that a quick scrub in Instapaper can’t fix.
- Baymard says the obvious this week: complex password requirements harm conversion. Doesn’t requiring passwords at all harm conversion? Send an account creation link with the customer’s receipt and be done with it.
This week’s paid lesson: How should you upsell customers to a subscription?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
Thanks for the sponsorship, Helium Customer Fields!
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