Have you ever signed up for software that had a lovely-looking marketing page, and the product itself was… lacking? We call the transition between marketing & product the seam, and we think it’s of profound importance for your business.
A prominent seam results in lower retention and higher churn, plain & simple. Competitors can take advantage of it. And it’s just not a good look.
That’s because your marketing page promises something, and so your customers expect the quality of your design to translate, in some form, to the product. When someone goes through a well-designed conversion funnel, joins, pays you, and encounters something that looks like it was built ten years ago, they feel deceived.
In this paid lesson, we’ll discuss what the seam is, where it typically occurs, why it occurs, and what you can do about it.
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