What are the operational considerations of a design-forward independent software business?

In the past few lessons, we’ve talked about blind spots, your home page, and your pricing. But there’s a lot more, of course – like your actual product.

I care less about the final design of your product and far more about the operations that go into its maintenance. Making an amazing comp does not result in good design. High-quality operations result in good design.

And so instead of a lesson about how to teach you taste or aesthetics or even how to research, we’re starting with the bedrock of any good design process. A culture that accepts design is more likely to design well. A system that puts design at the forefront is more likely to remember design when building.

Anyone can design. You design. Every decision you make is a form of design. The goal is not to learn design. It’s to make better decisions.