What are the most common blind spots that independent software businesses encounter with their design?

In this monthlong course, we’re going to teach you about everything we’ve learned when designing for independent software businesses.

This isn’t a “design for developers” course. There are plenty of those, and learning aesthetics only gets you so far. Instead, we’re going to talk about the real-world issues that independent software businesses face at various stages of growth.

You’ll come out understanding some of the biggest things that people mess up, and you’ll learn both why and what to do about it.

Our first lesson is going to focus on some of the more unintuitive principles or blind spots that we tend to encounter.