Our first-ever public workshop is next week, and time is running out for you to join us. I made a couple of minor changes to the outline, based on initial feedback, and I’ve spent most of the past month writing new content for the workshop. I think it’s a good distillation of what you’ve already been learning in Store Design, with a lot of real-world application and group discussion.
If a full day is too long for you, or if the timing doesn’t work out, remember that you can always sign up now, come through when you can, and get the full recording, with subtitles & transcript, after the workshop is done.
If the fees are too high, remember that this is an investment in your ongoing practice. The hope is that the skills you learn in our workshop will provide outsize returns for the businesses that you serve, which will in turn allow you to demand higher fees for your own work. And since it’s our first rodeo, the fees will never be this low again.
I’ll admit it was hard for us to distill everything in a value-based designer’s job down to only five hours, but this should give you a good start. Remember that I’ll always be around to answer questions & provide resources on other research methods.
We’re grateful for your support, for spreading the word, and for those of you who have chosen to gather with us next week. As always, hit reply to this email if you have any last-minute questions – and if you’re ready to take the next step in your career, here’s the link.
This week, for paid members
- This week’s paid lesson goes into the power dynamics of prioritization. What power dynamics do you need to know of before you start prioritizing, and what can you do to ensure fair, correct prioritization in your value-based design practice?
- Our design of the week shows a curious color selector on a collection page that really needs one.
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Links
- Insightful, thorough analysis from Conversion about the need to center durable design decisions when prioritizing & executing. Too many decisions provide a short-term “sugar high” that exists out of alignment with long-term strategy. (This is why “strategic alignment” is one of the scores in our prioritization method.) Conversion’s solution is a bit more involved than we typically follow, but the premise is materially the same.
- How to gather, via Maggie Appleton. Essential read.
- Creating patterns & operating procedures for content design practices.
- You are the research.
- The future of design is value-based design, it just sometimes goes by a different name.
- Use boldness sparingly.
- Metalab rebranded. Do people care about rebrands anymore?