The role of value-based design now, double CTAs, UX maturity
I received a question lately about the role of value-based design. Now that we’re in recession and tech companies are laying off a bunch of workers, how will designers’ practices shift?
I must admit that I didn’t know how to answer the question, other than to say I feel bad for anyone who has been impacted, and that design, in its purest expression, serves commerce, and is hence value-based.
The closer you can get to a direct leverage on profit generation, the more likely your work will be valued going forward. No matter your circumstances right now, the question remains: going forward, how will your work directly support profit generation?
This week, for paid members
- Our paid lesson this week talks about the most important tactical considerations around double calls to action on home page mastheads. Under what circumstances are they appropriate, and under what circumstances are they the result of anti-design politicking?
- Our design of the week is your moment of zen.
- And finally, our last monthly office hours of the year are a week from today, on December 20 at 1p CST. Time to talk about next year’s intentions!
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- Some people reached out recently to push back on my statement that social media has reached its permanent & definitive conclusion. The realization of this fact is not yet evenly distributed. More.
- Structural product corruption in Duolingo. Revenue comes from customers. Are you focusing your value-based design decisions on the source of revenue, or on the revenue itself?
- Design must be accepted and mandated from the absolute top of an organization in order for designers to perform quality work. So how do you know whether an organization is actually ready to hire design? Ask the right questions. (Related: NN/g’s classic on UX maturity.)
This week’s paid lesson: When should you execute a double homepage masthead call to action?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.