What causes someone to embrace value-based design? Do people change their minds as they work in tech?
I’m curious to hear your stories – just hit reply.
This week, for paid members
Back to full strength after a busy client week!
- Our weekly paid lesson discusses what a strategic focus on customer needs looks like, and trots out one particular case study where a clear focus on the customer allowed them to capture, uh (checks notes) over a third of all online sales. Perhaps you’ve heard of them.
- Our design of the week covers an element you might not be thinking about, but we wish every store chose to prioritize adding.
- Our monthly office hours has been scheduled for Tuesday, June 20 at 1p CDT. Turn up!
- And finally, our fortnightly teardown is for outdoor apparel brand Halfdays.
Want in? Join us now – named one of the best ecommerce communities going on the web.
Links
- There’s room out there for a gallery of touchpoints that a service sends you after cancellation, over the very long term: think years, not months. Here’s one for meditation app Calm.
- A general reminder that negative space is tremendously important for typographic balance & hierarchy. You probably already knew this, but it’s worth keeping in mind, especially as we design more for mobile.
- Flink may acquired Cajoo, but nobody has acquired Draft, because we are ungovernable. More on bad company names.
- Objects versus canvases, from Luke Wroblewski.
- I love a new design teardown as much as the next person, and Uber’s update to their navigation is just lovely.
- Jony.