This is our 400th letter. Our first one went out to 18 people, 7 of which remain. Regardless of whether you’ve been here for 1 week or all 400, we’re grateful for your support.

Store Design is now available & shipping. Tell everybody.

Shipments will be paused and Draft will be closed this Thursday, February 01, which is my birthday. How will you be celebrating?

This week, for paid members

• Our design of the week shows a PDP that breaks most of the rules, and still does things right. How?
• Our weekly paid lesson is about how to create a coherent style guide for your store. How do you take a lot of competing assets and herd many pixelated cats?
• And we held our office hours last week, talking about all issues value-based design. Hooray!

Want in? Join us now – named one of the best ecommerce communities going on the web.

Already a member? Log in here and take a look at what’s new.

Links

• Baymard’s latest: allow for combining multiple filters. Most stores do this, but some don’t. Does yours?
• blog post about stock photography, good typography, clear concepts, intuitive ideas that still land meaningfully, style of Oliver Reichenstein --ar 9:150 --v6
• Ways of seeing.
• The consequences of non-value-based work.