Feb. 27, 2024, 9 a.m.

Store design, boundaries, store design

Draft's Letters

I’m grateful for everyone’s interest in our Value-Based Design Workshop that’s happening in a few weeks. Today, I’d like to talk a little about why I think this is important, and what designers can do to sit more in their integrity.

We are, rather obviously, in design winter, but I think even more is at stake than our jobs. More fundamentally, we’re dealing with a collective religitation of the purpose of design among those who buy it. Organizations are asking: should we have design at all?

This is an existential question, and a tremendous opportunity for us to define the conversation. Will we rise to the challenge? Not change anything? Quit the industry?

If you want to start getting answers, I invite you to join us in a few weeks.


Woke up, felt cute, wrote something.


I couldn’t help but realize that Store Design continues to exist. Promoting it feels like a great idea right now.

That’s where you come in. If you run a podcast or a blog, I’d be grateful & honored to be your guest, teaching your audience why store design is so important and how to get started with practicing it. Here’s a good example of me talking to someone who is way smarter than I am.

Reply to this letter if you’re interested.


This week, for paid members

  • This week’s paid lesson is all about how to set healthy boundaries as a value-based designer. Since those in our sort of practice are as in-demand as we are, how do we protect our ability to do our jobs?

  • Our design of the week shows a curious layout: a home page that’s a collection page, and a collection page without product names. How does it work? Does it work?

Want in? Join us now – named one of the best ecommerce communities going on the web.

Already a member? Log in here and take a look at what’s new.


Links

  • Writing with the best. They don’t say much, but when they speak, you listen.

  • Searching on mobile.

  • Designers must code, of course.

  • How to simplify color usage into a coherent style guide.

  • Patterns, from the best at patterns.

You just read issue #109 of Draft's Letters. You can also browse the full archives of this newsletter.

Draft