I’ve found a thing that is extremely, genuinely funny about psychospiritual impoverishment that is currently afflicting contemporary direct-to-consumer ecommerce. I know it’s mostly depressing & predatory! But this, oh this.
For every business that rips off the cool kids, beastmodes a dashboard, operates by fiat, and unintentionally runs a toxic burnout-culture work environment, there’s another that truly understands the assignment with respect to store design and provides structural nourishment to the work. In doing so, they are eating the lunches of the cool kids – and they’re doing so quietly, without many people noticing at all.
I keep watching this happen. I’ve seen the 20th confirmed instance of it this past week. And I think it’s really funny! Karma is funny. The old way dying is funny, especially when you’re being proven right the whole time. Store design is practiced by stable, durable businesses who possess the luxury of intentionality. But they got to a focused, intentional place precisely because they recognize that slowness is how you win.
A colleague posted this to a group chat recently, and: yeah. (I assume the depicted person is pan-gender.) You’re not getting replaced in that situation. You’re being given the resources you need to succeed, and the business is winning.
This week, for paid members
- This week’s paid lesson teaches members how to avoid “speaking design” in meetings with buyers, and more about how they can focus on real business needs.
- Our design of the week shows a very interesting masthead design. Perhaps of the moment?
- And our fortnightly teardown is for tech accessory brand Satechi. Are they building a store or an Amazon front?
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