Resourcing, tap targets, continuous variables
This week, for paid members
- Our fortnightly teardown is for clean beauty brand Elate.
- Our design of the week is all about an, uh, interesting link target from a home page masthead.
- This week’s paid lesson discusses when & how to resource for new initiatives. What does communication look like? How about turnaround? What would a home run look like when hiring for your business?
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- In 10 years of performance optimization, my strong suspicion is that Shopify stores would benefit from eliminating jQuery. I have never had a chance to test this in practice, on a real, functioning store, because every single theme uses jQuery. But we now have a data point – from the UK government. A 11% drop in blocking time is shocking, enough to convince me that if you support anyone on poor internet connections, you should work to eliminate jQuery as part of your JavaScript load. Broadly speaking, your store probably needs less JavaScript than you think.
- In Baymard’s latest, tap targets are analyzed in real-world usability tests. We frequently find, through heat & scroll maps, that tap targets seldom correlate with real-world behavior until they’ve been extensively improved.
- This study on the creator economy is sobering. Two figures stand out to me. First, that 93% of surveyed creators say that being a creator has negatively impacted their lives. Second, the relative audience sizes that it takes to get $1,000 per month. Turns out membership is the right way for now!
- For value-based designers running experiments on continuous variables, this flowchart rules. For everyone else, just run a chi-squared test.
- For those running experiments on home-rolled frameworks, you can never have too many teardowns of others’ methodologies. Here’s DoorDash’s.
This week’s paid lesson: When & how should you resource for new initiatives?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
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