Quantifying page speed, win-back campaigns, long-term design
Our sponsor for this newsletter is Tradeswell!
Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and analysis of your most important data across DTC, marketplace and advertising channels and provides real time insights for optimizing your ecommerce revenue and profits. Learn More.
Thank you for sponsoring our newsletter this week!
Thanks to everyone who sent in thoughtful responses to my request for help around our upcoming 2-day workshop. It looks like we’ll be throwing it in early to mid May, and it will be focused on how to incorporate optimization into your daily routine. Excited!
In other Draft-y news, we’re going to be slimming up the business in a few weeks and taking a few of our old courses off sale. Now’s your last chance to get Ecommerce Email Mastery, Draft Analysis, and BFCM Bonanza through us. Don’t sleep!
This week, for paid members
- Our monthly presentation is all about win-back campaigns. What should one look like, and how do you optimize it?
- Performance optimization is maybe the least impactful thing that we find ourselves doing, but it’s also one of the most closely watched on Shopify. We write up only one or two lessons on performance every year, since we find that research makes people a lot more money. That said, this week’s paid lesson discusses how to quantify and target page speed improvements over time. We have somehow never discussed this!
- And finally, our design of the week is a twofer, discussing one of the only good quick view designs we’ve ever seen.
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- A thoughtful, considered essay on the long-term ramifications of our design decisions. Yes, the world is changing a lot. But if you’re paralyzed about designing for the long run, the consequence is that you might not make anything at all. How do we design for a value system that we know is liable to keep shifting over time?
- There is what customers say. And there is what customers do. The two are seldom identical. Good designers read the room, blending behavioral observation with qualitative insight.
- “Today’s consumers are not satisfied with sites that simply make it possible to shop. The experience must be designed to answer all questions for all types of customers and help them easily decide which products to purchase.” NN/g on objection-busting in online stores.
- I am thrilled to report that friend of Draft (and co-designer of our logo!) Ben Syverson has a blog now. His first two posts are up, on starting simply and prototyping. I would be citing these even if we hadn’t been friends for, like, a decade. Like & subscribe!
- And last, an erratum for last week's newsletter - here is the updated link on impostor syndrome when it comes to mentorship in UX. Thank you to Jina Chan for bringing it to our attention!
This week’s paid lesson: How do you quantify and target page speed improvements over time?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
Thanks for the sponsorship, Tradeswell!
Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and analysis of your most important data across DTC, marketplace and advertising channels and provides real time insights for optimizing your ecommerce revenue and profits. Learn More.