Put me on your ding dang podcast, and also other things
As we wrap up our editing of Store Design and move into the consultancy’s busy season, it’s time to talk more publicly about what we’re doing in the current moment.
Obviously, much has happened since I last spoke about store design. Google concluded their engagement with quantitative design & experimentation; other tools have launched to fill the gap. Technique is nice to discuss, of course – but beyond that, and far more important, is adopting the correct mindset to become receptive to the essential practice of store design.
If you have a podcast or a blog where you think our work would be a useful perspective for your audience, please hit reply and let’s begin a conversation.
This week, for paid members
- Our design of the week covers perhaps the most baffling ghost button we’ve ever seen. File this one under what not to do…
- And our weekly paid lesson is the one you’ve waited quite some time for: our formal recommendations for replacement experimentation tools now that Google has chosen to depart the space. This might be the highest-value lesson we write all year.
- Finally, our monthly office hours are scheduled for Tuesday, July 18 at 1p CDT. Turn up!
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Links
- As you might be aware, our main typeface at Draft is Brabo. But I also have a fondness for Plantin, a century-old, large-eyed workhorse perhaps best known in contemporary design for anchoring the design of Monocle. For over a decade, I’ve thought of Plantin as a near-perfect typeface, something you can’t really improve upon. Kris Sowersby: “hold my beer.” An exceptional achievement.
- Sample size matters. In general, in quantitative research, you want a lot, while in qualitative research you want a little. Stakeholders get this essential fact wrong all the time. For them, there’s this defense.
- Because design fundamentally exists to serve the goals of business, I wouldn’t necessarily call it “caring” by default. So why do we use this word in the first place? Stephen Farrugia explains.