Profitable qualitative insight, post-taste, mentorship in UX
We’ve slightly reworked Draft’s home page. We’re also in the process of removing all quantitative information from our resource library, beyond our case studies, in order to focus on the most revenue-generating aspects of our work: qualitative, customer-focused insight.
This week, for paid members
- This week’s paid lesson teaches you how to emphasize profitable qualitative insight over less-profitable quantitative work. Essential!
- Our design of the week shows you nav on the bottom. Does it work? Do they care?
- Our monthly office hours are scheduled for a week from today, on Tuesday, June 18 at 1p CDT. Join us!
- And our fortnightly teardown is for housewares brand Block Shop.
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Links
- Design is a form of leveraged power.
- As somebody who sets their invite for their biggest party of the year in a modified form of Comic Sans (Vincent Connare, 1994), I was pleased to see what it’s like to design for post-taste.
- For my entire career, our industry has failed to train new designers. I only “broke into” UX when I wrote an influential book about it. I don’t suspect anything will change in my lifetime. More.
- My design hero is Steve Albini.
- This is correct.
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