Our latest case study, annual trends, object-oriented design
Just as a gentle heads-up, you have until this Friday, December 17, at 5pm CST, to place book orders. After that, book orders will be paused until late February.
Draft will be closed for our annual holiday break from December 17 until January 03.
This week, for paid members
- I wrote up a case study for an A/B test that we ran which conclusively increased conversion rate by 17.2%. It’s on the buy box… and that’s the only normal thing about it. I’m not posting it publicly out of concern that people will rip it off. One shouldn’t rip off the design pattern; one should rip off the five weeks of research, synthesis, and prioritization that went into the design pattern.
- Our next office hours for paid members is today, at 1pm CST.
- Our final paid lesson of the year is all about where & how to show discounting in your product detail page’s buy box.
- For this month’s deep dive, we analyzed heat maps for a client of ours – out in the open, for everyone to see. It was a lot of fun!
- And our design of the week discusses my favorite CTA text on, wait for it, a collection page. You mean “Buy Now” isn’t it?
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Links & analysis
- UX Collective posted their 2022 trends report. The biggest thing that stands out to me in this is how the field is being flooded, and senior-level designers are increasingly competed for. Since there remains no structural path towards mid-level design roles, and there remains no structural patten of apprenticeship in the whole industry, this will likely manifest as a broad-scale firefight to gain control over product decisions, design strategy, and who truly gets a seat at the table. Since design is fundamentally concerned with economic value, value-based design remains the hack.
- Also on UX Collective: a how-to on object-oriented design. I wrote extensively on this topic in Cadence & Slang, although I used the term patterns to describe the concept. More on patterns in design. Patterns in design from NN/g, out last week. More on patterns in software engineering.
- Sticky footers generally remain the best way to implement add-to-cart functionality on product detail pages. Chris Coyier on a durable sticky footer implementation. No wrapper
div! - If you aren’t implementing the prioritization system that we’ve created here at Draft, you might want to look at one of these other five models. Some of them look familiar…
- More end-of-year surveys: this one is for design tools. Fam, I still just use a sketchbook.
This week's paid lesson: How should you show discounts on product detail pages?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
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