I’d like to thank everyone for their interest in our relaunch of Draft Revise. In the process of sifting through questions, I realized that I put together something over our holiday break, but I never posted it here.
We think a lot about optimization maturity here at Draft. Optimization maturity is the level of experience, sophistication, and process that you have with researching customers, careful experimentation, and revenue recapture.
Your familiarity with optimization dictates our ability to execute. And it also affects the sort of consultative education that we need to do on a day-to-day basis. We put together a spreadsheet that shows how optimization maturity progresses over time, and you can download it for free here.
We tend to find that organizations improve in their maturity by the time we’re done working with them, but only in a linear basis: they increase in maturity in a predictable fashion, moving from one set of expectations to the next.
This chart reflects what we’ve discovered in 10 years of working with clients at each of these tiers. Where does your business sit? How can we move you to the next tier?
This week, for paid members
- In preparing for our talk at Unspam last week, we did a lot of exploration into when research should result in new email work. What are the circumstances under which one should produce new emails, and why?
- For our design of the week, we noticed a graceful fallback for a search query that yielded zero results.
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Links & analysis
- NN/g’s latest study is all about typography & legibility. What typefaces are easiest to read? How does our reading ability change as we age?
- A brief outline for managing others. In short, burnout feels inevitable, but it’s also avoidable.
This week’s paid lesson: When should you employ email as part of your design strategy?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.