Mega menus, strategic research, usability testing
Utterly riveting news: I’ll be doing a presentation on quantitative design research with SegMetrics tomorrow, August 02, at 1p CDT. You can sign up at the aforelinked. Should be fun! I’m fun. Hooray!
And as I mentioned before, I’m looking to guest on a few podcasts this month. Let me know if you run one and are interested.
This week, for paid members
- Our design of the week covers an interesting, if perhaps unnecessary, detail on PDPs that makes interaction a little more fun.
- Our paid lesson is about, god help us, mega menus. What are some baseline design requirements for them, and why do you probably not need one?
- And our fortnightly teardown is for housewares brand Graf Lantz.
Want in? Join us now – named one of the best ecommerce communities going on the web.
Links
- Absolutely essential read from Jared Spool on the economic value of strategic research. Most of our research is tactical in nature, but sometimes we uncover strategic insights that help drive major initiatives: swing-for-the-fences experiments, restructurings of business models, or even restaffing. What is the blend between strategic & tactical research in your organization? What conscious support do you have from the CEO to perform strategic research?
- This cancel flow is correct. Nail the writing, act diplomatically, act with grace, and employ zero friction or dark patterns.
- “Nurture the relationships which afford you freedom.” I already do that, Paula. Related.
- Two compendia from NN/g on usability testing: qualitative research and remote how-tos.
- The dreaded apron tangle. Maintain Vibration Isolation! Please only use masking tape to hang signs. Thank you. Signage.
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