Long-form product descriptions, color differences, the problem with accordions

This week, for paid members

• Our design of the week shows one of the smartest upsells we’ve seen in a minute. How does it play out on desktop versus mobile? What constraints do upsells exist under in general? How can you simplify a buy box?
• And our weekly paid lesson is about long-form product descriptions. How much should you write for each product detail page? (Less than you think.)

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Links

• In order to create higher-contrast, accessible layouts, consider a term called “delta E”, or the difference between two colors. When I speak of calls to action being incorrectly low-contrast or monochromatic, this is what I’m referring to.
• How to design at a higher level. Strategy versus tactics.
• I recently encountered a store that hid single lines of text behind each accordion element. Why not just expand them in then first place – or better yet, not use an accordion at all? NN/g goes in depth on why accordions are frequently not a great idea for usability.
• Yet another circumstance under which to avoid quick views. Is anyone surprised? The answer, of course, is no.
• Redesigning Shopify. Essential read if you work with Shopify frequently.