LAUNCH: Store Design, the easiest way to learn how to profitably act now

For those who don’t want to hunt for the link, Store Design preorders are now open. You have two options: take a look and join us now, or read the rest of this bit and join us after you’re done.

Store Design is the culmination of seven years of on-the-ground work. It represents the clearest statement that I think we can possibly make on what store design is, how to practice it, and how to generate outsize profit from it. Unlike those who simply audit stores for a living, Store Design is also backed with considerable on-the-ground experience, facing customers directly to understand how businesses can meet their needs & aspirations.

It’s in that spirit of humility that I offer Store Design, hoping that its message of listening to customer needs and building relationships at scale lands for you. In a world where most trust in institutions writ large has been eroded, I think my design practice has become more urgently focused on restoring integrity to whatever relationships we have. And since store design is my little plot of ground, I work hard to make it as nice of a place as possible. It may not be world peace, but it’s something.

If you’re a store owner and wondering where to start, Store Design is the answer. If you’re an individual practitioner wanting to level up your game, here’s your tool.

For those of you who are taking this chance to grab a bundle at a one-time discount, we’ll be shipping those out within a week. You’ll get a tracking number for the bundle now, and we’ll ask for your address a second time when Store Design ships.

And finally, we’d be grateful, now & always, if you spread the word about Store Design. Share the link with others and we’ll sell more preorders. If we sell more preorders, the book will look nicer. Win-win.

And as promised, here is the preorder link again. I would be deeply grateful to have you join us. In the meantime, reply if you’ve got any questions.

Oh, and if you run a store? You’re probably also interested in a new landing page these days. Those are a whole thing.

Fortunately, we’re also launching Draft Landing today.

Oh, did I not mention anything about Draft Landing yet? My bad. Soon.

This week, for paid members

I teleported back to Chicago this past week, and you might have noticed that I’m also launching a thing, so things were a little quieter in the community proper:

• Our weekly lesson covers the proven landing page optimization strategy that we’re pursuing in Draft Landing. Fun, right?
• And our design of the week discusses a curious banner placement. The beginning of a trend, or a bad idea?

Want in? Join us now – named one of the best ecommerce communities going on the web.

Links

• Challenges in wording & analyzing surveys. I could have used this two weeks ago. Perhaps you could have, too.
• Why do we run experiments? Is it to prove impact, settle debates, or understand customer subtleties? What are the intentions behind our experimentation?
• For those of you who might not be able to crop images (too many page requests, no access to the image CMS, etc), this how-to for cropping & resizing according to specific aspect ratios might be useful.