LAUNCH: Draft Teardown × Lianna Patch
Y’all, I’m so excited for today’s launch. I’ve been planning it for a little while with a dear friend of mine, and now it’s time for us to do a thing. You love it when we do a thing, right? Let’s go.
If you want to skip past the story: I’m doing joint teardowns with my friend Lianna Patch, where I pick apart your design & she does a copy audit. We’ll coordinate our work so we can give you something maximally actionable. And you’ll get $100 off of buying from us separately.
I pinged Lianna about this a couple of months ago, after I kept encountering clients that could benefit from some really focused copywriting. Tonal, confident copy is the single biggest conversion boost I can think of. Yes, everything else is important, and in aggregate it’s why we’re able to get the results that we do. And I’m pretty good at writing copy, but it’s been more appropriate within our consultative work than Draft Teardown.
Lianna is the kind of person who is fairly modest about her achievements, so she will be horrified to hear that I am telling all of you that she is an absolute legend in value-based copy. Her client list is cooler than our client list. Her website is better than our website. She has way more pets than I do. And her work will make our work better.
If you’re looking for an easy way to get started with either of us, you now have the cheapest, easiest answer. Go here, scroll down, mash the button.
Thanks for your support, now & always, and let us know if you have any questions!
This week, for paid members
- This week’s paid lesson is about how value-based designers can diversify their offerings and correctly move themselves towards economic levers within the current moment of technology apocalypse.
- Our design of the week shows one way to provide the right space to essential page elements.
- And our fortnightly teardown is for footwear & apparel brand ETQ. They do a lot right, and a few baffling things wrong. What can we learn from them?
Want in? Join us now – named one of the best ecommerce communities going on the web.
Already a member? Log in here and take a look at what’s new.
Links
- Design is a form of leveraged power.
- Some things to do instead of feeling sorry for yourself.
- Icon usability.
- Quantifying research. Isn’t it wild how research got rebranded as discovery in order to flag to power that it possesses actual value? Humans, man.