LAUNCH: An all-day workshop on the practice of value-based design

In 20 years of working in design, I’ve never seen the sort of existential handwringing that pervades our industry right now. Unfortunately, feeling sorry for ourselves won’t get us anywhere. Taking action will. We need to embrace what we’re capable of, step into our own authority, and own our power.

It’s in that spirit that I wish to share a new offering. For the past couple of months, I’ve been working with my friends Joel & Taylor at Badass Courses to give you something truly special. Presenting the Value-Based Design Workshop, an all-day course that will change the way you think about & practice design.

On Thursday, March 21, I’ll be leading a five-hour workshop that will teach you the fundamentals of value-based design, with a heavy emphasis on group activities and hands-on work. It will not be a series of boring lectures where I dramatically read one of my books to you. It will be value-packed, full of examples that will help you level up your design careers now.

Three years in the making, this is the first time I’ve ever offered a workshop like this, and I hope to do so again in the future. As a result, the pricing for this course will never be this low. So take a look and sign up today. I’d be grateful & honored to see you there.

Now would be a great time to tell literally everyone you know about Store Design, considering it’s great and you all like it.

This week, for paid members

• This week’s paid lesson is all about how to test modal popovers. Do you really need to?
• Our design of the week shows a very curious placement for a series of upsells. Does it work?
• Our fortnightly teardown is for DTC rowing brand Ergatta. How does a store display the market changes that have changed it in the past?
• And our monthly office hours are scheduled for today, February 20 at 1p CST. Would love to see you!

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Links

• My pal Cennydd Bowles wrote a new thing with Harry Brignull abut deceptive design in Microsoft Edge.
• A review of a new technology product. Related.
• Misleading research rooted in the past does not consciously generate the future.
• The history of the checkbox.
• Subscription services as rent-seeking.
• A fancy designer talks about universal design. As someone who once wrote a book about evergreen design principles, what shows up for me here is how most of those principles were written to be broken in some form. And really, the idea of a universal design feels nice, but wouldn’t that result in a fairly sterile world?
• Relatedly, principles seem to matter more than systems. Anton Sten has more.
• Shopify is incorporating all of the things Google ripped out that are essential for the performance aspects of value-based design. Good.
• Moving beyond “products”. Perhaps projects is the right term?