July 31, 2025, 9 a.m.

How should you price each tier of your software?

Draft's Letters

First, our final office hours for paid members is coming up! Join us on Tuesday, August 5 to ask me anything about value-based design & getting an impact with your work. These vary in attendance from 1 to 10 people, and they’re always helpful for you and for me. August office hours link after the jump!

We’re offering free half-hour calls to new members going forward. Easier than our previous hours, and more value for you. Current members can book a half-hour call with me, too – link’s at the bottom of this letter.


Now that we’ve established that you’ll be posting price, let’s talk about what prices and how. In this paid lesson, we’ll talk about pricing tiers: why they’re important, and how you should create them.


The rest of this post is available to members. Upgrade now to get:

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Draft