Everybody knows that the main headline on your home page’s masthead defines your positioning, establishes the tone, and begins to resonate with the customer. It is the single most important element for conversion that you have.
Your attitude to your headline tells me everything I need to know about how much you embrace experimentation risk. It also tells me how high-quality your executional velocity is.
So let’s assume you want to test the heck out of your headline. You’ve written a bunch of different approaches, but you’re unsure which will “work” the best. How do you test a lot of headlines all at once?