How do you manage phantom changes to your design?
Value-based design is grounded deeply in delegation process, where it’s clear who gets to change the design and when, and it’s clear what happens if someone wants to change the design.
When these processes break down, the value-based designer loads their business’s home page and sees something surprising. Surprises are, of course, signs of low-quality decision making in immature organizations, so in this lesson we’ll talk a little about what happens when you encounter phantom changes – and how to change internal processes so they’re unlikely to ever happen again.
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