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I’ve talked around the concept of voice & tone in past lessons, but we’ve never stabbed it dead. That happens today.
In short, voice is the essence of your brand’s approach to communication, and tone is how it changes over time. Put another way, your voice is the person, and your tone is the circumstances.
Most brands don’t have these, which sucks for two reasons:
- Your default voice & tone are not necessarily those of your brand.
- As you grow, inevitably multiple people will be writing. You want your writing to sound like it’s coming from the same person, and you want that to be a separate entity than the rest of you.
So let’s talk about how to build these for a small team. I’ve done this recently for one of my favorite clients, and I’m excited to share the template we used.
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