How do the rules of positioning apply to independent software businesses?

It used to be that you would build something and people would use it. But it’s not enough to just make a tool that works anymore. That’s where positioning comes in, or the process of making your product stand out in a competitive market.

In this paid lesson, we’ll be going deep on how to apply a simple positioning to independent software businesses. If you’ve never gone through this exercise before, start here.