First, our monthly office hours for paid members is coming up! Join us on Tuesday, July 8 to ask me anything about value-based design & getting an impact with your work. These vary in attendance from 1 to 10 people, and they’re always helpful for you and for me. Signup link after the jump!

First, two stories about how social proof can be put in your headline. Then, a lesson about why and when you should do so.