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This week, for paid members
A busy week!
- Our weekly lesson goes in depth on what you should do for the holidays this year. A preview.
- Our design of the week covers a really interesting use case for selecting color swatches. Fun!
- This fortnight’s teardown is for discount cable brand Monoprice.
- Our monthly presentation was all about size charts for footwear & apparel brands. How do they differ, and what should you start from as a baseline?
- And finally, we held our monthly office hours, talking about all sorts of fun value-based design topics.
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Links & analysis
- Since one of the key outcomes of value-based design is a significant reduction in customer acquisition cost, it makes sense for value-based designers to read all about the metric and understand how store owners are analyzing it. CXL has the low-down.
- Stores sell to the people that they represent. NN/g teaches us that models matter. More diverse models means you get a more diverse demographic.
- A lovely, dev-wonky post about the trajectory of form design from multi-page towards single-page progressive. Especially useful for understanding checkout forms, product selection, and adds to cart.
- And finally, a heuristic of heuristics. You like heuristics, right?
This week’s paid lesson: What should your store do for the holidays this year?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.