This week, for paid members
- Our paid lesson takes a brief shift away from mindset issues and talks about segmentation. How do you figure out what segments are likely to have an impact on your conversion strategy, and how can you thoughtfully research for them?
- And our design of the week discusses the weirdest use case we’ve ever seen on a product detail page.
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Links & analysis
- Apple’s HIG has been updated, with unified platforms and significant updates to styling & typography. This is a must-read for anyone who seeks to fit normative context for their highest-converting platforms.
- Baymard’s latest is a doozy, with a major update to their mobile UX benchmarks. Since mobile-first design is the only correct way to design for conversion, we invite you to look at the key benchmarks and judge them as heuristics for future evaluation on their stores.
- Building off previous links around accessible colors & choosing the right shade of yellow, this how-to on picking the best possible color pairings is super useful.
- On the accessibility tip: how to create keyboard-only scrolling areas, especially in data tables. Useful when comparing features & browsing reviews on product detail pages.
- In celebration of the 1× engineer.
This week’s paid lesson: What are high-impact segments, and how can you reliably predict them?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.