One of the nice things about having a book out is that you can promote it as much as you want. Writing & publishing a book is the climb to the top of the mountain; promoting it is your way back down.
There are a handful of reasons why I’m not promoting Store Design as much as I normally would for a book of its stature:
- I already have an audience here. You are part of it. Most of you have bought it.
- I already sold most of the print run through preorders, and I won’t be printing this again.
- I don’t think Store Design’s wisdom is ready to be received by those who have the power to buy design.
Expanding on that last point, I have spoken frequently of the deep issues that exist within direct-to-consumer ecommerce that hold them back from leveraging profitable store design. Owners believe they are saviors, that their ideas are worth forcing on others. They do not listen to customers in a wide, structural sense. Why would I sell store design to an audience that will not take the practice of store design seriously?
I wrote this book in order to send it to people who are able to receive it. That will happen with deep intention & care. That will happen as slowly as it needs to. After all, given enough time the ideas will be proven to have enough impact that store design will sell itself.
This week, for paid members
- This week’s paid lesson is about framework caching. Now that we’re working in a far more technically brittle development landscape, what do you need to know about the mistakes that frameworks are making?
- Our design of the week shows an interesting way to display product variants. Does this work, given their industry?
- And our fortnightly teardown is for travel gear brand Matador. In order to fly, one must throw themselves at the ground & miss.
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Links
- Design is a form of leveraged power.
- On familiarity, which tends to win every time, by whatever definition of “win” you so desire.
- Group size filters. Most don’t! Are your filters designed by a human, or generated by a database?
- Hypotheses are the foundation of quality experimentation, so how do we take synthesized design decisions from assumption to hypothesis?
- Change the culture.