There is much noise right now. I just spent a month discussing it. How do value-based designers stay in our lane and continue to generate outsize impact for our clients?
Your goal now is to find businesses that perceive business like normal people. The rules have not changed and will not change. Here, for those in the back, are the rules:
- A business exists to serve its customers, not the other way around.
- A business needs to make more than it spends in order to survive.
- A sustainable, durable business makes its money directly from its customers – not from investors or shareholders.
That’s it. Those are the rules.
It’s vitally important for businesses to act normal. Customers like stability. They want clean dynamics between themselves and the businesses they choose to support. And they can sniff a fraud.
As we mentioned last week, it’s vitally important for us to view & use all technology for what it is. Normal businesses do this as a practice.
There are plenty of normal businesses out there, run by normal people who approach technology in a normal way. They might not be at the bleeding edge, but they’re still puttering along, using technology to connect with customers.
And they need you.
In the long run, they’ll win.