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This week, for paid members
- Our latest teardown is for the mobile store of camping goods store Heimplanet. They have some interesting interaction models that might be worth deeper consideration.
- For our design of the week, we talk about an unusual way to request custom work from a retailer not usually known for it.
- And for our weekly lesson, we go into how to customize descriptions for every product detail page – and why content design matters so much as a discipline.
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- I always build tests with an even split between control & variant, avoiding greedy bandit testing or overly careful variant testing. The math behind why has to do with minimum sample size – as well as the desire to maximize active testing rate.
- How Disney tests.
- A nice piece on how to design for consent – which matters especially when you’re thinking about opt-ins and other marketing campaigns.
- Every possible user-facing state. Worthwhile reference.
- Web color is broken.
This week’s paid lesson: How do you custom-tailor product descriptions?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
Thanks for the sponsorship, The Current!
So many ecommerce news sites, so little time 😥. In 5 minutes or less, The Daily Current will fill you in on the top stories that matter most every day in the world of ecommerce. Subscribe here.