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November 3, 2026

Duck ponds: an overview

Draft's Letters Draft's Letters

As part of our new offering (out November 18!), we went through our whole archive of experiments and built a local database of them. We looked at:

  • The client

  • The month we called the experiment

  • Page

  • Element

  • Whether the experiment won, lost, or was inconclusive

  • Whether the design decision was rolled out to all customers or not

  • Primary & secondary lifts & confidence numbers

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