Draft Plan questions, de-risked testing, upsell funnels
I’m deeply grateful to everyone for their interest in Draft Plan this past week. Before registration closes, I wanted to answer some questions that people have had:
What should I hope to get out of this?
Ideally, you will radically shift your work practice to embrace value-based design principles. If you’ve read our book but are stuck on the how, or you already have an existing practice but are curious how to take it to the next level, Draft Plan is for you.
What if I’m not DTC?
The principles of value-based design are fundamentally the same regardless of what you sell or how you sell it.
What if I work in a big enterprise company?
The principles of value-based design are fundamentally the same regardless of the size of business. In fact, larger businesses might be able to do more with their checkouts & marketing customizations.
Can you do this one-on-one?
Sure! I custom-tailor the curriculum in that case, addressing whatever situation you may happen to find yourself in. Email me and we’ll work out a time.
Can I pay in installments?
Due to cashflow reasons, we take all of our fees upfront. We’re planning on running this every quarter, though, so if you can’t afford Draft Plan now, save up and we’ll see you some other time!
Where’s that enrollment link again?
It’s right here, thank you for asking.
This week, for paid members
- Our paid lesson discusses a process that we followed to optimize our upsell funnel for one of our biggest clients.
- This fortnight’s teardown is for Texas grocery chain H-E-B. We’ve never done a teardown for grocery businesses before, so this was really fun!
- Our design of the week covers one of the more baffling size selectors we’ve ever seen. Why is it architected this way?
- And our next office hours has been scheduled for Tuesday April 19 at 1pm CDT. Excited!
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- Testing allows for bigger risks because of downside protection. I like the way the author frames this in terms of risk, but I’d go one step further and say that it’s easier to clear minimum detectable effect when you make bigger, bolder changes. What does a testing program look like when you run fewer, bigger experiments? It feels higher risk internally, but you know that it’s likely to bear fruit. See also: our latest case study for the Wander Club, where our biggest test in years took several months to execute.
- When should you roll out an idea, and when should you test it? The answer, unshockingly, lies in research. In this case, the author makes the case for analytics research – but I’d go one step further and say that both usability tests & heuristic evaluation are solid methods for determining one-off changes as well.
- Let us all take a deep breath. Exhale. Close your eyes, envision yourself in a beautiful field, in full sun, with a light breeze. There is a new design trend, and it will be insufferable for precisely two years.
- Donald Miller’s Hero on a Mission was one of the most useful self-help books I’ve read in the past year. (That’s an affiliate link, no shame.) It helped get me out of a rut and move on with a lot of big things in my life. Strong recommendation.
This week’s paid lesson: How do you optimize an upsell funnel?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.