Our sponsor for this newsletter is Tradeswell!
Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and analysis of your most important data across DTC, marketplace and advertising channels and provides real time insights for optimizing your ecommerce revenue and profits. Learn More.
Thank you for sponsoring our newsletter this week!
Over the past few weeks, I’ve been planning a new 2-day workshop that will teach you how to practice value-based design hands-on.
And in talking with several of you, I’ve come to realize that the ultimate challenge is in process. We spend a lot of time talking about the specific things someone should do in our paid community, but fitting them into your existing daily routine is another question entirely.
I can look at someone’s routine and tell them how to change it to best incorporate value-based design work over the long term. But the problem is that I have no idea what your routine looks like. Everyone’s routines are different, just as all businesses are different, all teams are different.
As a result, the workshop is going to focus not only on what you should do, but also how, specifically, you should be doing it. It will involve significant 1-on-1 work to incorporate value-based design into your existing routine, so that you can start generating outsize profit, no matter your role or business.
This round will be focused exclusively on consultants & agency workers who want to bring our method into their practices. Future workshops will focus on store owners and in-house practitioners. And, per usual, our fees will never be this low again.
We’re calling it Draft Plan, and enrollment is open.
This week, for paid members
- This week’s paid lesson focuses on shorter, nimbler interview sprints. Normally at Draft, our rounds of interviews involve a half-dozen participants over six weeks. We’ve begun trying something new for a client of ours where we interview 2 or 3 participants every month, writing up some quick action items for us. When does this make sense to do, and what should you watch out for?
- This week’s design discusses a carousel that breaks some important design rules. Does it work? You can probably guess.
- Upon a Texan’s request, we did a teardown for their beloved local grocery store chain H-E-B. More on H-E-B’s disaster operations..
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
- A deep dive into whether “cancel” should be a button or a link. Gosh, should it exist at all?
- More custom UI fun: when to implement custom scrollbars. The answer is “rarely” for DTC, but if you have a theme that supports it, it can be helpful for some mobile controls.
- A free course on how to create humane technology.
This week’s paid lesson: When should you run fast interview sprints?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
Thanks for the sponsorship, Tradeswell!
Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and analysis of your most important data across DTC, marketplace and advertising channels and provides real time insights for optimizing your ecommerce revenue and profits. Learn More.