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Thank you for sponsoring our newsletter this week!
Thanks to everybody who replied with interest in our masterclass. We’re in the process of reaching out individually to everyone. We’re endlessly grateful for your support.
On the business front, due to high demand we’ll be changing our fees for teardowns this coming Friday at 5p CDT. Now’s the time to grab one if you’ve been thinking about it. Hooray!
We also changed some of the infrastructure by which we deliver books & courses, so if you run into any weird stuff when ordering, let us know and we’ll get it fixed.
And finally, we have a new case study. This one is for the Wander Club, which we helped by, uh, doubling their average revenue per user. Among many other things we did for them, this case study contains the single highest-impact test we have ever run. When I saw the final numbers I closed my laptop, walked to a park in Mexico City, sat on a bench, and looked at some ducks for a half-hour. It was a necessary thing. Sometimes experimentation does this to us.
This week, for paid members
- Our tutorial cleanup is finished. For now.
- This month’s teardown is for Glonuts, which is… a novelty stunt food for zoomers? I think? The mind boggles. Watch my mind as it proceeds to boggle.
- Our monthly lesson covers a topic that is near & dear to me: discounting strategies on Shopify, and how you can clean up discount codes on any store.
- Our next monthly office hours is tomorrow, on March 15 at 1p CDT. Come on out and chat about value-based design with us!
Want in? Join us now – now named one of the best ecommerce communities going on the web.
Links & analysis
Some higher-level ideas, after some weeks of technical bits.
- More on the problems of mentorship in UX, this time focusing on impostor syndrome. I had this problem for years before I wrote Cadence & Slang. That I had to write a literal book on interaction design as a way of getting a job in interaction design, after getting a master’s degree in interaction design, should not be lost on anyone. That happened 13 years ago and I am still definitely not upset about it or anything!
- Farnam Street on why life can’t be simpler. I’m a minimalist in my own existence, and I spent the weekend cleaning out my office closet in preparation for a yard sale in a couple of months. I think simplicity is practiced, and we’re often not good at it. It takes conscious effort to resist backsliding.
- Baymard’s latest is all about how to reduce customer objections for subscription services. You’re running a subscription service, right?
- Just kidding, here’s one technical bit. In a decade or so, we’ll have a new form control that won’t require so much comprehensive styling. Fun!
This week’s paid lesson: How do you optimize discount codes?
This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.
Thanks for the sponsorship, Tradeswell!
Say goodbye to spreadsheets 🎉 Tradeswell’s AI-powered, all-in-one platform automates the collection and analysis of your most important data across DTC, marketplace and advertising channels and provides real time insights for optimizing your ecommerce revenue and profits. Learn More.