After one week of Store Design preorders, a few things have become clear:
- People want the book. (Thank heavens, right?)
- The book is for practitioners, not store owners.
- People are more concerned about how to reliably generate profitable design decisions than we thought.
There’s nothing like a public release to provide clarity on the way you’ll be moving going forward.
Three weeks remain to preorder. Join us.
This week, for paid members
- This week’s teardown is for German carry brand Pinqponq.
- Our design of the week covers the call to action for a store that’s too popular for their own good. What does it look like? Does it address the elephant in their room?
- And finally, our weekly paid lesson is about trust signals on landing & home pages. How do they work, what are the most common ones, and how can you work with them?
Want in? Join us now – named one of the best ecommerce communities going on the web.
Links
- Mills Baker – whose work rules, and whom I’ve missed over the years – just wrote a total banger about the necessity for a large design workforce, and the role of design in organizations writ large right now. Essential.
- Baymard’s latest is about an interesting topic that I feel is under-discussed among store designers: the necessity for dedicated-layout category pages. It’s hard to make this work in some contemporary ecommerce platforms. Does yours?
- Booking.com has some of the best value-based design practices in all of technology, and now they have a unified design system worthy of it.