Deep-dive question phrasing, the conclusion of social media, product quality
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This week, for paid members
- Our paid weekly lesson builds on last week’s to talk more about deep-dive survey question phrasing. What’s the right way to mine insight from your customers?
- Our design of the week is all about correct placement of your add-to-cart button on mobile. What’s the right way to do it?
- I also ate Thanksgiving dinner, but you don’t have to be a paid member to know that. You’re welcome!
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Links & analysis
- Now that social media has reached its definitive & permanent conclusion, I’ve been enjoying a handful of posts that look back on our lost decade-and-a-half. This one focuses more on the addictive qualities that social media had, connecting your doomscrolling with lost heartbeats.
- Command bars. Believe it or not, I’ve seen these manifest in some stores’ search engines before: hit cmd-K, get a full-text, autocomplete search modal. These are generally appropriate for large product catalogs, and if they are clearly messaged to the customer, probably as placeholder text in the store’s inline search.
- This meditation on product quality has made the rounds. I frequently tell people that I learned everything I needed to know about design in about two years, and what makes me senior-level is a deep understanding of the human messiness that stands in the way of shipping good work. A nice summary of first principles.
- Erika Hall of Mule Design on research. Essential.
This week’s paid lesson: How should you word deep-dive survey questions?
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