Customer education, stakeholder strategy, text editing on mobile

Edits have wrapped up on Store Design. Now we move into final typeset, preflight, and then printing.

This week, for paid members

• Our weekly lesson talks about the economic value of customer education. How does one do this well, in a way that separates the best brands from the rest?
• Our design of the week shows the biggest home page fail we’ve seen in a while. And then we show you another one. On the same page. Hilarious!
• And our fortnightly teardown is for carry & apparel brand Filson.

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Links

• Some nice winding thoughts on the human side of value-based design. Asking for what you need is helpful! Related: how to value value-based design research properly.
• Text editing on mobile is bad. I thought the objectively low quality of text editing on touchscreens was why people attach trackpads & keyboards to their iPads. That’s why I do it? Am I wrong?
• How to improve quality of life through software. Lots of good small tips here.