Customer education, stakeholder strategy, text editing on mobile
Edits have wrapped up on Store Design. Now we move into final typeset, preflight, and then printing.
This week, for paid members
- Our weekly lesson talks about the economic value of customer education. How does one do this well, in a way that separates the best brands from the rest?
- Our design of the week shows the biggest home page fail we’ve seen in a while. And then we show you another one. On the same page. Hilarious!
- And our fortnightly teardown is for carry & apparel brand Filson.
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Links
- Some nice winding thoughts on the human side of value-based design. Asking for what you need is helpful! Related: how to value value-based design research properly.
- Text editing on mobile is bad. I thought the objectively low quality of text editing on touchscreens was why people attach trackpads & keyboards to their iPads. That’s why I do it? Am I wrong?
- How to improve quality of life through software. Lots of good small tips here.
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