Alignment, Store Design, alignment
If you preordered Store Design, we’ll be reaching out to confirm your shipping address shortly. Copies should start shipping out this week. Don’t sleep!
This week, I’d like to discuss what it means to be aligned with the sort of work that we perform here at Draft. Yes, we generate lots of revenue – but we only really work well if there’s deep cultural alignment with our work practice, which is sacred. Given the current conditions, this idea feels worth reinforcing.
We’re not a sack of money button. We have a very specific and clear sense of what it means to generate revenue through the practice of store design. We possess a close perception of leveraged power as it applies to one’s work in this industry. And we disengage from all structures that provably fail to nourish us.
For us, alignment means:
- Deep focus on qualitative research. We work best when we can actually talk to people & understand what motivates them to buy. This requires direct, one-on-one inquiry. There is an essential component of emotional sensitivity to the work.
- Clear focus on design decisions. This means we’re focusing on the store and trying to understand what to change on it. If you keep coming to us with complex dashboards that try to optimize your spend within an inch of your life, we might not be a good fit.
- Humility. One must assume they don’t know everything in order to show up to the work every day. This is a sign of strength, despite what the prevailing culture might have you believe.
- Resistance to trend. Done right, the practice of design is evergreen. No amount of machine learning will change the human aspects of store design. One shows up, stacks the bricks, does the work.
If these words resonate with you and you have the power to buy design, we might be in alignment with our work. In that case, reach out. We’d be grateful & honored to hear from you.
This week, for paid members
- Our design of the week goes into a very peculiar way of showing value & reducing objections on a product detail page. Did they test that?
- Our paid lesson is about how to measure & critique design with metrics in mind.
- And this month’s office hours are today at 1p CST. Come through and let’s talk about new year’s intentions!
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Links
- The person behind design systems has called for a global design system. We’re inching towards this in the form of many frameworks, but I feel like it will just result in a series of warring standards that fail to take into account individual cultural context. Who knows, though!
- Making a marketing page.
- How to build a strategy.
- How to waste time.