July 26, 2022, 10 a.m.

200-level interviews, search query types, heuristics

Draft's Letters

The busy season is approaching. If you want to work together, please buy a teardown or get in touch.


This week, for paid members

  • This month’s deep-dive presentation covers four different 201-level interview techniques that work especially well during global recession & societal collapse. Timely!
  • Our weekly paid lesson talks about how to research, execute, and adapt to major changes in your store’s positioning. Sometimes you need to serve a different sort of customer, or solve a different sort of problem!
  • Our design of the week tracks a very subtle free shipping threshold. Did you miss it?

Want in? Join us now – now named one of the best ecommerce communities going on the web.


Links & analysis

  • Baymard’s latest is all about search. Search is hard – especially if your store has a large product catalog. What are the most common types of search query, and what ramifications does each type have for your store?
  • Some grist for the heuristic checklist mill: a bunch of tips for store design. Useful for establishing a baseline.
  • How to address modal confusion. Useful for testing popovers, sidebar carts, and size charts.

This week’s paid lesson: How do you research & execute on a shift in your store’s positioning?

This week’s lesson is for paid members. Sign into our community to read it, or join us today to get access.

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